The beauty landscape is evolving, and at the heart of it is the ever-present need for inclusivity. The industry has long struggled to provide equitable representation across foundation shade ranges, alienating many consumers.
Yet, inclusivity is no longer merely an ideal or a trend—it's an expectation. Today’s consumers demand more than a token shade or two; they seek brands that recognize and celebrate their individuality.
Arbelle, a trusted name in beauty tech, is at the forefront of this movement, offering a solution that empowers brands to embrace inclusivity authentically and strategically.
Their unique tool—Foundation Inclusivity Analysis—is designed to illuminate gaps, highlight strengths, and provide actionable insights into foundation shade ranges.
Why Inclusivity in Foundation Products Matters More than Ever
The numbers speak volumes: according to Mintel, 50% of beauty consumers prioritize inclusivity when purchasing, while Savanta shows that 29% avoid brands that don't reflect their identity.
Beyond ethical implications, inclusivity also has tangible business benefits
Inclusive brands are growing 1.5 times faster than their less inclusive counterparts, according to Circana.
This data highlights the compelling business advantage for brands embracing inclusivity, as consumers are showing growing preference and loyalty toward companies with diverse product offerings.
Krešo Šach, Arbelle’s Product Manager, emphasizes, “Inclusivity isn’t just a moral obligation; it’s a business imperative—and a fundamental expectation. Consumers demand authenticity, and brands that align true values with their products and services will lead the way into the future of beauty.”
A Scientific Approach to Shade Representation
Inclusivity starts with understanding, and Arbelle’s Foundation Inclusivity Analysis achieves this through the groundbreaking Monk Skin Tone (MST) Scale. Developed by Dr. Ellis Monk and Google, the scale offers a more precise understanding of human skin tones.
Unlike traditional shade mapping methods, it captures a wide range of human skin tones to provide a better and more inclusive framework.
This advanced scale is at the very heart of Arbelle’s Foundation Inclusivity Analysis, providing brands with:
Marcus Tamminen, Arbelle’s Head of Sales, highlights, “The MST Scale allows us to offer brands insights they’ve never had before, moving past guesswork to create products that genuinely resonate with all skin tone groups.”
Inclusivity Isn’t Just a Conversation; It’s a Catalyst for Growth
As brands navigate the demands of modern consumers, tools like Foundation Inclusivity Analysis offer clarity and direction. By grounding decisions in data and championing representation, brands can pave the way for a more inclusive industry, authentically connecting with customers.
Tamminen concludes, “Inclusivity isn’t about ticking boxes; it’s about creating real impact. Consumers are holding brands accountable for meaningful representation, and when a consumer feels seen, they not only buy—they stay loyal.”
Embracing tools like the Foundation Inclusivity Analysis helps brands bridge the gaps in representation, align with consumer demands, and lead the charge toward a more inclusive, profitable future.
